Solve Complex Business Problems.
Improve Performance. Delight Customers.

I help organizations solve complex business problems through integrated strategy, operational transformation, and organizational change. I have deep expertise in financial services and have worked with leading organizations like AMP and Macquarie. My approach is applicable across industries.

Most transformations fail not because the strategy is wrong, but because organizations struggle with execution. They don't develop strategy grounded in customer needs and market dynamics. They underestimate operational complexity. They underestimate organizational change. I help you solve all three through my integrated approach, developing business strategy aligned with customer and market realities, redesigning operations to deliver that strategy, and managing the organizational change required to execute successfully. With 16+ years in financial services and deep expertise in business problem-solving, I help organizations navigate complex transformations successfully.

Liz Larsson

About Me

I'm a business transformation consultant with 16+ years of experience in financial services. I help organizations solve complex business problems through integrated strategy, operational transformation, and organizational change. I have deep expertise in financial services and have worked with leading organizations like AMP and Macquarie. My approach is applicable across industries.

Most consultants specialize in one area, strategy, operations, or change management. I focus on all three through my three pillars: Business Strategy & Strategic Alignment, Business Performance & Operational Transformation, and Organizational Change & Execution. This integrated approach ensures transformations deliver real business value and customer impact, not just internal efficiency.

I've held senior roles at AMP and Macquarie in operations, strategy, business management, and governance, where I led complex transformations and solved challenging business problems. My governance experience gives me deep understanding of organizational structure, decision-making, and accountability, which are critical for successful transformation. I pride myself on my ability to work autonomously and collaboratively, engaging effectively with stakeholders at all levels. I'm solution-oriented, pragmatic, and committed to delivering outcomes with quantifiable business benefit.

Key Credentials

  • MBA, Macquarie University • Prize for Highest Achiever in Business Capstone Project, Operations Management, and Leadership & Motivation
  • Master of Commerce • University of New South Wales
  • Bachelor of Arts • University of Sydney
  • 16+ years in financial services, wealth management, and superannuation

My Three Pillars of Business Problem-Solving

I solve complex business problems through an integrated approach combining three complementary areas. While I specialize in financial services, this approach is applicable across industries. I work with organizations on all three pillars together, or on individual pillars, whatever fits your specific needs:

1

Business Strategy & Strategic Alignment

Develop business strategy grounded in customer needs and market dynamics. I assess strategic alignment across external environment, internal capabilities, and customer value proposition. I gather customer research and insights, analyze market dynamics, develop value propositions, and create compelling business cases. This ensures your strategy is grounded in customer value and aligned with organizational capabilities.

  • Business strategy development
  • Value proposition development
  • Strategic alignment assessment
  • Customer research and insights
  • Market and competitive analysis
  • Business model innovation
2

Business Performance & Operational Transformation

Redesign operations to deliver customer value while improving efficiency and profitability. I diagnose performance gaps, design operational improvements, explore business model innovations, and establish performance measurement systems. This ensures your transformation delivers measurable business results.

  • Performance diagnosis and analysis
  • Operational redesign
  • Business model innovation
  • Performance measurement and tracking
3

Organizational Change & Execution

Manage the organizational change required to execute successfully. I develop change strategies, build stakeholder alignment, develop capability, provide implementation support, and ensure sustainability. This ensures your transformation is adopted and benefits are sustained.

  • Change strategy and planning
  • Stakeholder engagement and alignment
  • Capability building and training
  • Implementation support and adoption
  • Sustainability and continuous improvement

How the Three Pillars Work Together (Or Independently)

The three pillars can work as an integrated approach to comprehensive business transformation, or they can work independently depending on your specific needs. Some organizations are strategically clear but operationally challenged, they need Pillar 2 to improve performance and structure. Others have good operations but need strategic clarity, they need Pillar 1. Still others struggle with change management, they need Pillar 3. I diagnose your situation and focus on the pillar(s) that will deliver the most value. When all three work together, the result is comprehensive transformation that delivers real business value and customer impact.

Areas of Expertise

Business Problem-Solving Skills

  • Business Strategy Development
  • Value Proposition Development
  • Strategic Alignment Assessment
  • Customer Research & Insights
  • Market & Competitive Analysis
  • Business Model Innovation
  • Operational Redesign
  • Change Strategy & Planning
  • Stakeholder Engagement & Alignment
  • Organizational Change Leadership
  • Capability Building & Training

Financial Services Expertise

  • Wealth Management & Financial Services
  • Superannuation & Retirement Planning
  • Digital Platform Transformations
  • Customer Experience Transformation
  • Operational Efficiency Improvement
  • Regulatory Compliance (APRA, ASIC)
  • AI Adoption & Digital Innovation
  • Organizational Design & Structure
  • Governance Framework Design

Transferable to Other Sectors

  • Insurance & Risk Management
  • Banking & Financial Services
  • Telecommunications
  • Healthcare & Life Sciences
  • Government & Public Sector
  • Professional Services
  • Technology & Fintech
  • Retail & Consumer Services

Experience Highlights

Customer-Centric Transformation

Executed customer thematic reviews and delivered insights that enabled AMP to execute effective customer-oriented solutions. Contributed to board-level insights on customer outcomes and strategic oversight.

Strategic Portfolio Management

Developed market and competitor insights framework for wealth management products, leading research strategy and supporting product strategy formulation. Managed implementation of strategic initiatives and board reporting.

Platform & Product Innovation

Led platform strategy development and execution, increasing adviser efficiency and business growth. Delivered projects benefiting 15,000+ customers and recognized with enterprise employee award.

Organizational Change at Scale

Implemented Customer NPS strategy requiring change management for 100+ employees. Developed governance frameworks and capability uplift training that increased customer-centric decision-making across the organization.

Institutional Relationships & Growth

Established and maintained strong relationships with key institutional clients (ANZ, Commonwealth Bank, IOOF, Suncorp). Grew FUA from $8.8B to $12.4B through product innovation and partnership management.

Regulatory Response Leadership

Managed complex regulatory responses for AMP Group from key regulators (APRA, ASIC) on topics including AI, Financial Scams, and asset valuation, delivering high-quality outcomes within critically short timeframes.

Get In Touch

Whether you're looking to solve a specific business challenge, drive organizational transformation, or develop strategic initiatives, I'd love to discuss how I can help.

Contact Information

Email: liz@lizlarssonconsulting.com.au

Phone: 0428 545 171

Location: Sydney, Australia

I typically respond to inquiries within 24-48 hours.